PR : 2012 Election

On August 27, 2012 MSNBC’s Richard Lui spoke on the growth of social media in both the Republican and Democratic National Conventions. He stated “The first social media presidential election and now early data may show it’s turning out to be just that.

Tracking many different social media platforms and keep in mind the data is unscientific but representative of the users of those specific platforms.”   This isn’t the first time social media like Twitter was used in a campaign. In 2008  President Obama had begun networking through Twitter yet it is much more publicized this year than ever before. The platforms this year a very controversial like usual, including Gay marriage, Abortion, Health Care, and Retirement. Yet, I believe it has almost become a race of who has more Facebook friends and Tweets.

According to Lui, “a social media war room has been set up” according to the Tampa Bay Times. A staff of 16 will sift through all the social platforms and then push the content of  very same platforms.

For speakers, another first; Right off the stage, a social media green room. What traditional media can’t give the speakers more air time they can do it right there, Tweet before they get on stage and then after do some Goggle hangouts for as long as they would like to again, take advantage of that “buzz.”

What is twitter you ask? Twitter is micro-blogging, social messaging and event coordinator in one. A business tool that is used  a 24/7 for news reporting  and a marketing utility. You can keep in touch with family or follow your favorite celebrity.

Including all the Election candidates on Twitter @BarackObama@MittRomney@JoeBiden and @PaulRyanVP as well as the Election at #Election2012.  I think that social media truly has transformed the Election of 2012 with Twitter and Facebook on our iPhones and Droids.

Pew Research Center’s Project in Excellence for Journalism wrote, “In theory, digital technology allows leaders to engage in a new level of “conversation” with voters, transforming campaigning into something more dynamic, more of a dialogue, than it was in the 20th century.”

This new level of conversation is more personal in the sense that you know much more about the candidates; you can analyze their every move, including slip-ups in a split second on Twitter or Facebook. While there are much less face to face interviews that are being watched.

Ages 18 -25 are  less interested in watching the Democratic Convention for 3 hours while they could just follow the Tweets and know the main points. While “the Obama campaign published 614 posts during the two weeks examined compared with 168 for Romney.

The gap was the greatest on Twitter, where the Romney campaign averaged just one tweet per day versus 29 for the Obama campaign (17 per day on @Barack Obama, the Twitter Account associated with his presidency, and 12 on @Obama2012, the one associated with his campaign) from the Pew Research Center’s Project in Excellence for Journalism. It will be interesting to see if President Obama truly has a greater following in the 2012 Election this Fall, or if good ole’ pounding the pavement gets you farther in the race.


Lui, R. (Broadcaster). and MSNBC (Producer). (August 27,2012). 2012 – a social media election. (August 15, 2012). How the presidential candidates use the web and social media. Pew Research Center’s Project in Excellence for Journalism.  retrieved from





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