In January of 2012, The Susan G. Komen for the Cure, a leading breast-cancer charity, announced it would no longer provide funding to Planned Parenthood for preventative exams, the reaction from critics was fast and furious. The move was called, “disgusting,” “anti-women,” and an “act of cowardice.
The president of Planned Parenthood Cecile Richard said she couldn’t understand how the nation’s leading breast-cancer charity “could have bowed to this kind of bullying,” alleging that the funding was cut because of pressure from anti-abortion groups. Richard is a nationally respected leader in the field of women’s health and reproductive rights. Planned Parenthood offers wide-ranging reproductive health care services, sexual education such as offering contraceptives and preventive screenings and there work is centered on pro-choice decision-making and very importantly breast exams.
Removing funding to Planned Parenthood would result in thousands of underserved women in minority communities losing access to breast cancer screenings. Planned Parenthood affiliates received about $680,000 per year from the Susan G. Komen Foundation and provided about 170,000 clinical breast exams and 6,400 mammogram referrals through those funds, mainly to low-income and minority women.
To| make matters worse, not only was the Komen Foundation slow to respond but also they allegedly started deleting negative comments on their Facebook page. Twitter exploded with posts about the PR crisis. There were Twitter posts that were a red flag to many people.
@KomenfortheCure is deleting critical FB posts from their Wall. Way to make a bad PR problem worse.
Susan G. Komen @KomenfortheCure @socialologist @TDefren We have not, do not and will not delete posts on our Facebook wall. If you click “everyone” they will all appear.
Laura Wise-Blau@lwiseblau @KomenfortheCure @socialologist @TDefren I was deleted.
Yoplait a supporter of Susan G. Komen and there pink breast cancer awareness lids, they knew they couldn’t easily dodge the issue, so they embraced that fact and extended it to a dedicated forum. They created a separate tab on the Yoplait Facebook Page and it was said that they were continually present and listening. Susan G Komen foundation has been down a rough road through out there crisis and their heavy hiters backing down. Stated by Regan’s PR Daily “Nancy Brinker, the founder of Susan G. Komen for the Cure, the nation’s largest breast cancer foundation, is stepping down as chief executive. She will take a new position focused on fundraising and strategy once a new leader is hired. Also out is Komen President Liz Thompson, who is leaving next month, as well as two board members.” In this article the comment that is being repeated said over and over again is that “it is too late.” It may be to late to completely forgive the Komen foundation but one thing it is never to late for is being screened for breast cancer.
Months after PR crisis, Susan G. Komen founder, and president both step aside, http://www.prdaily.com/Main/Articles/Months_after_PR_crisis_Susan_G_Komen_founder_and_p_12371.aspx. By Michael Sebastian August 9, 2012